Knowing that the bread and butter of the referral marketing business is “word of mouth” marketing, challenges can many times be pinpointed to your team members failing to communicate your message well. However, sometimes the challenge is deeper. Here’s an article talking about the different ways your referral channel could be broken.

To maximize profits today, companies across the globe are deploying omnichannel strategy segmentation to reach customers where the customer’s attention lives.

By following this simple 3x question exercise, I could always identify the next pool of customers that would buy from me, “if only they knew I existed”.

NaXum Reviews 249: Finding your perfect customer in social media How do you find your perfect customer in social media?

You may be asking yourself, “What is the super Mario effect?” and if you are, checkout Nasa-engineer-turned-viral-youtube-sensation Mark Rober’s TEDx talk: