Affiliate Marketing as a channel, is founded on the idea that affiliates can bring sales by influencing their following to purchase goods or services from the company. In this day and age, this easily translates into digital content on social media channels. That said, it is highly imperative that you understand what your target audience […]
Sometimes, we make the mistake of thinking that Referral Marketing only entails setting up referral links and nothing else. However, the reality is, that a lot of sweat, interactions, and hard work is required to run a successful referral marketing company. A good system will create the best experience for your team and will also […]
There are many types of referral marketing companies in the space today.
Basic Affiliate Marketing and Customer Rewards programs fall on one end of the spectrum whereas business opportunities like Direct Sales, Network Marketing, and Party-Plan selling fall on the opposite.
Referral marketing as a channel is a unique opportunity to provide value to the customer in a fresh way. If we look at many of the ‘buying’ experiences in traditional sales models today, referral marketing stands out as a ‘truly human’ experience. We reviewed the models in the space and discussed the different cultures each created. […]
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