Opening into a new jurisdiction can be an exciting but complex adventure. Making sure your business does not bite off more that it can chew is important. As an MLM lawyer to many direct selling businesses, I usually suggest to my clients that they enter Canada using the “Crawl, Walk, then Run” method.   1. […]

Referral marketing has been a key driver of growth for businesses around the world, but scaling efficiently requires more than just a good product and a strong network. Back in the early stages of NaXum, the team coined the term S.P.E.E.D., an acronym representing the five core functions that determine how quickly a referral marketing company […]

In the past, referral marketing have faced criticism due to compensation models that favored those at the top, often leaving the people who actually made the sales with a smaller cut. This has contributed to the negative perception of the industry, particularly with narratives about “pyramid” schemes. Fortunately, today’s compensation trends are moving in a […]

As the business world grows ever more interconnected, expanding into new markets like Canada offers both exciting opportunities and unique challenges. For direct selling companies, understanding the Canadian market’s distinct characteristics and requirements is key to achieving success.Canada, with its diverse and multicultural landscape, presents a wealth of potential for businesses willing to adapt and […]

When it comes to expanding referral marketing channels, many brands face the challenge of deciding where to invest. Should they focus on a customer rewards program for retail customers to refer others? Perhaps an affiliate program to attract influencers? Or maybe a certified reseller program where independent contractors are trained to sell to other businesses? […]