When thinking of direct selling today, some promoters have fallen prey to the fantasy that by the simple act of ‘joining’ a direct selling company, you’ll make money. This belief is equal to someone downloading the Uber app to make extra income, but never getting in the car to ever give anyone a ride. The […]

Have you applied the Super Mario Effect to your referral marketing company? You may be asking yourself, “What is the super Mario effect?” and if you are, checkout Nasa-engineer-turned-viral-youtube-sensation Mark Rober’s TEDx talk: Mark shares that when we make learning a game, with no cost of failure, we maximize our opportunities to learn new ideas. […]

For over 13 years of serving on the vendor side of the referral marketing space, leaders and corporate teams have asked me the question:“How can we identify who we should be prospecting in social media”? 15+ years ago, I was still an independent referral marketer myself(before moving to the side of serving the industry as […]

To maximize profits today, companies across the globe are deploying omnichannel strategy segmentation to reach customers where the customer lives. With teams arranged around channels for retail marketing, web, strategic partnerships, and social media top firms are maximizing their potential like never before. Traditional social media strategies for direct to consumer brands traditionally range around […]

Ben Dixon serves as NaXum’s CEO, serving dozens of referral marketing companies inside the direct selling space with software, apps, and platforms to thrive in the clients niche. Each year Ben compiles a list of the top trends the team has seen in the space and shares with the Direct Selling Executives Forum. #1 Rise Of Predictive […]