When is it appropriate to use automation in referral marketing? Just as we’ve discussed, you have to balance automation with what we call “suggestion” in predictive actions.     NaXum’s predictive action engine and UNIFY system allow companies to create triggers in the sales process that prompt team members to reach out to prospective customers […]

We explore ideas and practices for saying ‘thank you’ to your field leaders on our show, as we celebrate the Thanksgiving Holiday here in the USA:     The topic of recognition and bringing a personal touch to how you say thank you was also covered earlier this year on a panel I hosted with […]

The predictive technology our team at NaXum has been bringing to direct selling companies was featured last week in the Entrepreneur Almanac and I wanted to share this article with you: https://entrepreneuralmanac.com/2021/11/11/naxums-ceo-ben-dixon-shares-how-predictive-actions-are-giving-companies-daily-insights-they-have-never-had-before/     We wanted clients to have real data on exactly ‘what’ messages and posts in social media were actually making a difference […]

When clients meet with our NaXum team to dig into our technology and explore running a modern referral marketing company, many ask the question “What people do I need on the team to run a successful company today?” The usual suspects come to mind. A core team would include a CEO for vision, Director of […]

On our Facebook show this week, we dive into the discussion of loyalty and retention. Are you seeking more loyalty and retention in your organization?     To get early access to the 2022 Trends Report and hear the strategy we see making a difference, book a time here.