How Are Mobile Apps Evolving In Referral Marketing?

Posted by Gabrielle Chloe Ansaldo / November 4, 2022

In today’s day and age, it’s highly important for any business to be available ‘where’ the consumer is. 

 ‘Accessibility’ in technology has evolved greatly. 

Accessibility today means being available on most platforms and readily accessible in any format. This is a direct result of the rise of everyone’s access to the World Wide Web. We could even go so far as to say that if your business isn’t online, it doesn’t exist. 

Now this, in turn, paved the way for technology to adapt to the ever-growing need of accessibility. Mobile apps, or applications to the unsavvy, have evolved and have now increased adaptability between devices and formats. 

In referral marketing, mobile apps have become a key ingredient to most members’ successes. The referral marketing field evolved into being more mobile because of the pandemic. Gone are the days of faxing and walking door to door to offer products and services. Everything and everyone is within a tap of a finger’s reach. Everyone’s mobile. 

That said, referral marketing platforms have also evolved their mobile applications into a means of allowing members to become accountable for their actions as well as offering an easy way to check their progress and commissions. 

The rise of predictive actions, however, has changed the referral marketing field forever. 

New people to the team now have the predictive app technology to guide them into doing their daily habits and we all know that it’s the small but consistent habits that help you succeed. Ultimately, success in the referral marketing field boils down to the daily tasks you and your team win every day. Now, this can look different for everybody. Someone experienced in the field can have a daily target of engaging 10 people, while new people may only have a target of 1.

This doesn’t necessarily mean that that win is bigger than the new person’s. Because when all these habits stack up and are won every single time, you’ll see that the company and its people will grow successful each day. 

Of course, there is still the challenge of creating engaging content today. Everybody knows that what advertising technique that worked before will probably fail today. Here are some things that have become evident since the pandemic happened:

1. People have short and picky attention spans.
2. Everyone can be a creator & consumer. Most of the general public who have access to social media are both.
3. People believe in brands that are socially, environmentally, and economically conscious. People trust brands that show most relatability and responsibility.

So how do mobile applications play into all these facts? Two words: Insight Data. 

Technology today has made it so much easier to track which kind of content works best, which content people respond to most, and of course, which actions make it far in the referral marketing space. Through insight data, the corporate team can easily see which actions work and which actions don’t. This also allows the corporate team to see which content gets more engagement and translates into actual sales. This saves time to narrow down a strategy that makes your referral marketing team better and more efficient.

Interested in predictive action technology & the insight data it brings?

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