Referral marketing as a channel is a unique opportunity to provide value to the customer in a fresh way. If we look at many of the ‘buying’ experiences in traditional sales models today, referral marketing stands out as a ‘truly human’ experience. We reviewed the models in the space and discussed the different cultures each created. […]

Online paid advertising has always been an innovation that the business world is grateful for. Today, most digital marketing strategies focus the majority of their budget on paid advertising. Paid Advertising has made it easier to reach your target audience. Businesses can now select a prospective buyer and model their ads from there.

Sometimes all it takes is one idea. Over the last 10 years, referral marketing has evolved significantly. The history of referral marketing can be thought of as ‘generations’ of referral marketing technology. 1st Generation:With the advent of the web-based selling systems, the first generation of referral marketing companies created ‘links’ their promoters could share to […]

It’s common knowledge social media is key to any omnichannel marketing strategy today. Beyond advertising or creating fun content for your members to like, comment, and share, how do you MAXIMIZE your traffic to capture the ‘long-tail’ opportunities in social media? NaXum Reviews 251: How To Expand The Long-Tail Of Your Omni-Channel Strategy In Social […]

When it comes to the referral marketing business, it’s important that you have a system that’s easily understandable so it won’t intimidate its users. You need software that is cost-effective, uncomplicated and delivers the best results. Of course, this also depends on what you specifically need for your company. We’ve created a list of things to consider when choosing the right referral marketing software for your brand.