Why You Need Referral Marketing Software

Posted by Gabrielle Chloe Ansaldo / October 28, 2022

Referral Marketing virally grows companies on the referrals from their fans. It means gathering and empowering your greatest fans to easily share your brand through word-of-mouth with their contacts. Without a referral marketing channel, you missout on viral growth available to your brand. We’ve put together a list of Why You Need a Referral Marketing Platform below.

1. A platform or software ensures organization.
In referral marketing, trust is built by honing relationships and transparency. By offering an organized referral marketing software that provides easy ways for your fans to share your story, you bring confidence to your fans in your rewards program.

2. Software gives members a compliant path.

Having a complete software platform informs your audience and your team that you are not only open for innovation, you welcome it.

By providing done-for-you marketing tolls that suggest ‘how’ to share your companies story, you empower your greatest fans to be sharing ‘compliant’ messages about your business.

Instead of fans making crazy claims to get attention, they can share the way you’ve modeled for them to share and bring you customers with proper expectations.

3. Software platforms adds momentum.

A company with an organized platform enjoys viral growth. 

Think of your referral program today and imagine what it would take to remove the friction for your members to share your company with others. 

What does it look like to create a platform where your fans simply leverage the trust and relationships they have with their contacts and your software platform does the storytelling and product selling on behalf of them. 

By removing friction in the selling process with technology, your business can expand virally in the marketplace.

Overall, a software platform like NaXum that assists your every need means more confidence for its users– may it be a referral partner or an employee. 

NaXum’s UNIFY Platform is the complete solution for any company in the referral marketing field as it combines different tools that make the user experience 100x better. It includes:

  • Commission Tracking Systems that are completely modifiable for each business
  • Contact Management with Smart Search
  • Capture Pages
  • Predictive tools that create drafts for social media posts, texts, and emails that are customizable 
  • Replicated Webinars
  • Replicated Sites
  • Live Chat so you know when your prospects open links and you can easily guide them through the material
  • Support Suite
  • Fully Customizable Shopping Carts
  • Autoship Billing
  • Multi-Merchant Account Billing
  • Multi-language Systems
  • Co-op Management Systems
  • Mobile/ ANY Device Platform so you can have access and see how the business is doing in real-time
  • Commission Payment Center
  • WordPress Blogging System
  • Team Training Center so your affiliates are guided through the process entirely.

You can read more about how to find your ideal referral marketing program here. Confused and having trouble with your referral marketing channel? Click here.

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Gabrielle Chloe Ansaldo


Gabrielle Chloe Ansaldo is a graduate of Davao Doctors College with a Bachelor of Science degree in Radiologic Technology 2016. After passing the Radiologic Technology licensure exam, she was shortly hired as a Clinical Instructor at her alma mater. After almost 4 years of teaching, Gaelle decided to pursue her passion for writing and resigned from her job to become a full-time freelance copywriter/content creator. She worked as a copywriter for a couple of blogs that revolved around business, food, and travel. She also worked as a Digital Marketing Strategist at a female-owned company. Gaelle continues her passion for writing and content creation on her blog, Instagram, and Tiktok.

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