5 Reasons Why Your Referral Marketing Channel is BrokenPosted by Gabrielle Chloe Ansaldo / August 11, 2022
When running a referral marketing channel for your business, one question that’s often asked is: “Why am I not getting the results I planned for?”
Knowing that the bread and butter of the referral marketing business is “word of mouth” marketing, challenges can many times be pinpointed to your team members failing to communicate your message well. However, sometimes the challenge is deeper.
Here are some reasons why your referral channel is broken:
1. You’re not reaching your target audience.
During the pandemic, we’ve all managed to evolve our businesses and lives onto the digital. We’ve let go of the analog and embraced virtual meetings, social media, and social distancing. We need to find ways to take advantage of that. Curated and relatable social media posts are key when starting a referral marketing business.
However, some people get intimidated formulating the correct post that can garner engagement, likes, and overall, visibility. You need to figure out a way to have a uniform post on your channels’ social media that sounds authentic, interesting, and not-at-all scripted.
2. You are not taking enough action to gather attention.
As mentioned in the previous point, visibility and engagement are keys to creating a successful referral marketing business. While social media posts are helpful for visibility, the old-fashioned way of calling a friend to talk about your service and product still is one of the best referral marketing strategies out there.
Sending emails, texts, and setting up discovery calls are just some of the most important ways to get your product the traction it needs to reach the right kind of people for your business. How will you reach your audience if you don’t talk about it, right?
3. You’re not organized.
As the head of your business, it’s your responsibility to simple path for your promoters to get customers for themselves.
If your process and systems are too complicated, you’re holding yourself back. The referral marketing business is about leveraging relationships and having a simple system to educate your marketer’s contacts is key. A referral marketing program or referral marketing system can go a long way. When you create systems that make things easier for your promoters, your business will grow.
Having a system that’s organized and user-friendly will make all the difference for your team members and clients. It will save time, make processes easier, and overall, promote a positive environment for prospective clients.
4. You don’t celebrate and advocate wins.
The referral marketing business builds itself on relationships and connections.
There’s nothing worse than working hard and feeling unappreciated. This is where your commission system or program comes into play. How is it organized? Is it easily understandable? How are you incentivizing sales and regular daily behaviors? People today look for businesses that provide value for what they do. They need an answer to their whys. Why should they do this and what do they get if they do this? Your commission system or program should be comprehensive, understandable, and provide value for each action your team member makes.
5. Your team members have nothing to model after.
The majority of the fans who choose to promote you as a referral marketing business are not bringing years of experience to the table.
They’re fans of your product, but it’s up to you to model the proper behaviors. Top referral marketing organizations today are putting together the tools, apps, and systems in a way that feels like an actual top promoter, sitting next to the newest promoter on the team; suggesting what to do next, encouraging simple daily actions, and even suggesting compliant content to share.
The best way to overcome all these challenges and mistakes is to implement a system that offers an all-in-one solution like NaXum’s UNIFY platform. The NaXum UNIFY Platform is the complete solution for any company in the referral marketing field as it combines different tools that make the user experience 100x better. It includes:
- Commission Tracking Systems that are completely modifiable for each business
- Contact Management with Smart Search
- Capture Pages
- Predictive tools that create drafts for social media posts, texts, and emails that are customizable
- Replicated Webinars
- Replicated Sites
- Live Chat so you know when your prospects open links and you can easily guide them through the material
- Support Suite
- Fully Customizable Shopping Carts
- Autoship Billing
- Multi-Merchant Account Billing
- Multi-language Systems
- Co-op Management Systems
- Mobile/ ANY Device Platform so you can have access and see how the business is doing in real-time
- Commission Payment Center
- WordPress Blogging System
- Team Training Center so your affiliates are guided through the process entirely.
The UNIFY Platform is fully customizable to be tailor-fit for your products, services, and industry. Click here to book a demo.