Have you ever wondered what it takes to move a referral marketing or direct selling company into viral growth? We’ve all heard ideas like the KISS method(keep it simple stupid) or seen demos of how technology can make all your dreams come true when running a direct selling venture. But if you zoom out to […]

  I love convention season: This weekend I have 2x separate clients, both hosting conventions on the same day. Events are the space where relationships come together and the business goes from the members ‘head’ to their ‘hearts’. One of my favorite parts of the convention is getting to launch new technologies that show the […]

According to a recent study, there are now between 20,000 and 40,000 influencers on Instagram alone that command an audience of greater than 1,000,000 followers.  Referral marketing, network marketing, and party plan companies have been built for decades on word of mount marketing. With the advent of the ‘influencer’ phenomenon in the last 15 years, executives […]

Anyone who runs a referral marketing, direct sales, or MLM company can tell you the importance of creating loyalty with your customers, promoters, and internal staff.   On February 18th, 2022, Ben Dixon hosted Travis Garza, the President of Sales & Marketing at Plexus for the Direct Selling Executive Forum’s open forum on loyalty in […]

  Last Friday’s session was a gift. I shared top highlights from the DSEF Open Forum on our web show Monday. The session is packed full of relevant gold nuggets for every executive in the referral marketing space. If you’d like to watch the replay, visit our DSEF group on Facebook or Linkedin.