#MLMMonday 244: The Unique Value You ProvidePosted by naxumadmin / June 27, 2022
Referral marketing as a channel is a unique opportunity to provide value to the customer in a fresh way.
If we look at many of the ‘buying’ experiences in traditional sales models today, referral marketing stands out as a ‘truly human’ experience.
Since referral marketers primarily share their products and services with other people they have relationships with, the channel of referral marketing is perfect for bringing personal recommendations to the customer.
For example, the Pampered Chef consultant might share the pizza cutter with their pizza-loving friends and the garlic press with their Italian food aficionados. By having a relationship, the referral agent is able to make personal recommendations that bring relevance to the company’s offer in a new and fresh way.
The companies Ruby Ribbon and J Hilburn leverage the power of personal service to their customers that is only made available from the referral marketing channel.
Customers for both companies are measured and given access to personal fittings to create a personalized buying experience that is unique and brings massive loyalty to both brands.
As the relationships continue to grow in referral marketing, your referral agents get feedback from the customer that would not normally make it back to the corporate team.
The feedback can guide the referral agent to suggest other products and services your company offers to extend the lifetime value of the customer and bring deep loyalty.
So how will you choose to provide unique value in the referral marketing space today?
Ben Horowitz once said: “What you do is who you are.”
Execution of the culture you desire to create is indeed the key. Your culture is not what you say it is, your culture is what you do.
NaXum clients have continued to model the behaviors they desire their members to emulate by creating predictive platforms that ‘feel like’ a top leader sitting next to the newest person on the team, suggesting what to do next.
Once you’ve decided ‘what’ culture you want, there are creative paths and platforms today that can get you on the right path to making that culture a reality.
To meet with the NaXum team to learn more, book a discovery session.