#MLMMonday 245: Creating Freedom In Direct Sales

Posted by naxumadmin / July 5, 2022

Here on the 4th of July in America, we celebrate Independence Day.

Our day of freedom as a nation has opened up the doors of opportunity for so many.

In direct sales and referral marketing, we as companies create platforms that open the doors of financial freedom for our promoters and members.

So what is the key to taking the steps needed to create a culture of Freedom?

First, remember that you’re running a volunteer army.

Your promoters are not your employees.

Imagine running a non-for-profit organization that depended on volunteers for its success or a church where volunteers allowed you to provide the services you wanted to your members. You’ll have a clearer picture of the type of communication, expectations, and systems that should be put in place.

Have you done the work to create a path for the team members to run on?

Are you providing the technology, training, and tools they require to complete the job on a part-time basis?

If you have indeed created a culture and company where others can achieve the freedom they desire on a part-time basis, you’ll have a company that is so attractive in the marketplace that you’ll receive viral growth from the attention your results will demand.

Time Expectations

As an example, let’s take a look at the expectations of the ‘time’ it takes to be a leader in your sales organization.

Are your sales leaders expected to personally do 5-15x webinars a week, week in and week out, just for their teams to continue to maintain sales and have a chance to grow?

Or have you deployed technology like NaXum’s replicated webinar engine, so that the company can create a calendar of events where leaders can take turns? A leader might be on the schedule for 2x weeks in a row and then off for 6x weeks, giving them plenty of time to enjoy the freedom direct sales can provide!

Training Expectations

For a second example, what expectations do you put on your team members to train new promoters once they enroll?

Is onboarding a completely manual process in your organization or have you created a recorded onboarding system and gamified training engine to take brand new team members through their first 30, 60, 90, and yes even 120 days?

Lifestyle Expectations

By thinking through the full experience of your desires as the corporate team for ‘what’ the promoters will bring to the table at each step of the sales process, you can create expectations that are aligned while optimizing the experience that is available to your leader’s team.

I’m not saying you should create a culture of false expectations, nobody expects to earn cash from Uber if they don’t get in the car and drive, and nobody should expect to make money with your referral marketing company if they don’t show up and do the work.

We see clients creating clear expectations by having members commit to ‘daily habits’ for the real work that is required to grow the business.

To explore more possibilities at your company, book a discovery session with our team at NaXum and our team can share case studies of companies like yours and the models that have historically created the results you’re seeking.

To your success,


BEN DIXON Chief Executive Officer

Ben Dixon is the CEO of the referral marketing technology company www.naxum.com and works with companies spanning the globe in mlm, direct sales, and affiliate marketing. For more information on Gamification and using real-time notifications to engage your affiliates in the sales process create your FREE NaXum account.

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