Sales training in referral marketing has experienced a constant evolution. Years ago, teams would grow from live training events and audio cassette taps that reinforced the skills required to grow your skills. Over the last decade, companies have moved their training primarily into videos that the members can watch, learn, and apply to their daily […]

In the referral marketing space, many people think of ‘the customer’ as the end consumer of the product or the service that you provide. If you sell skincare, it’s the man or woman who buys a bottle and enjoys your product. If you sell online education, it’s the student that enrolls in your course. If […]

“In our work with direct selling companies over the last 20 years, the key I’ve found is expanding your vision of creating a customer experience, to treat all stakeholders in your organization as the customer” – Ben Dixon, CEO, NaXum

Today even at NaXum, we see companies starting with customer rewards programs as the cornerstone of their referral marketing platform and almost half of the new startups ditching the multi-level compensation programs, for simpler two-level commission structures that give the majority of the rewards to the team member who is actually making the sale.

Has the role of your corporate team changed when it comes to running a referral marketing company?     I’ve had the honor of serving direct selling companies as a vendor for over 12 years now and am amazed at how the expectations of what the ‘field leaders’ will bring to the table versus what […]