NaXum Reviews: How To Identify Your Perfect Customer In Social Media?Posted by naxumadmin / August 3, 2022
For over 13 years of serving on the vendor side of the referral marketing space, leaders and corporate teams have asked me the question: “How can we identify who we should be prospecting on social media”?
15+ years ago, I was still an independent referral marketer myself (before moving to the side of serving the industry as a whole). I used social media to target the exact avatar of my perfect customer for the direct sales company I was promoting at the time and the results showed.
By following this simple 3x question exercise, I could always identify the next pool of customers that would buy from me, “if only they knew I existed”.
You see, the issue you have is that the people who would be most served by your products or service, many times do not even know you exist.
When you get real about identifying the person who would buy from you TODAY—- if only they knew you existed, you unlock the potential for massive-viral-record-breaking-holy-cow-out-of-the-ball-park growth!
So what are some questions you can ask to identify a pool of people that would buy from you today?
Question 1: What Motivates People?
People are rational beings. That being said, there’s always a certain reason or motivation why a person would buy your product. Is it pain or pleasure?
If they’re motivated to buy from you today, it is likely a PAIN that you are solving for them.
Question 2: What Pains Are People Who Want To XXXXXXXX Experiencing?
Here’s where you define your niche.
For example, does your product support weight loss? If so, you would ask:
What Pains Are People Who Want To lose weight Experiencing?
Then set a timer and spend 5x minutes writing out the pains that come to mind:
– Low energy
– Does not feel sexy
– Afraid they wont live long
– Dr. told them they needed to make changes
– Just feeling slow
Keep going until you have 10-20 notes about this person.
Question 3: What do people who have these pains, already do to solve them?
Question number 3 has an assumption baked into the question.
The question assumes that there are 2x kinds of people in the world.
Person #1, I call the couch potato.
They believe “I have these pains, but it’s not my fault, there is nothing I can do to solve them.”
The couch potato is the kind of person you’ll need to convince or coerce to change their core-belief system before they’ll buy from you. Changing someone’s belief system takes time and a lot of energy. This person may buy from you in the future, but it’s going to take a lot of energy, time, and resources to move them to the place of becoming a customer of yours.
Person #2, I call the Sprinter.
They believe “I have these pains, I will own it and by God, I’m doing XXXXX to solve the pains.”
This person takes full ownership and already is taking action to solve their challenges. The sprinter would indeed buy your product from you, if only they knew it existed.
So back to our weight loss example, where are these sprinters congregating?
In social media, of course.
Weight loss is a result of exercise and diet. There are literally countless groups, pages, and events online connecting people to talk about exercise and dieting.
You can choose to exchange your time for connections by networking with potential customers in your target pools or you can choose to advertise to these same potential customers.
At NaXum, we develop predictive mobile apps that feel like a top leader sitting next to the newest person on the team, suggesting what to do next.
Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.
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