According to a recent study, there are now between 20,000 and 40,000 influencers on Instagram alone that command an audience of greater than 1,000,000 followers.  Referral marketing, network marketing, and party plan companies have been built for decades on word of mount marketing. With the advent of the ‘influencer’ phenomenon in the last 15 years, executives […]

Anyone who runs a referral marketing, direct sales, or MLM company can tell you the importance of creating loyalty with your customers, promoters, and internal staff.   On February 18th, 2022, Ben Dixon hosted Travis Garza, the President of Sales & Marketing at Plexus for the Direct Selling Executive Forum’s open forum on loyalty in […]

  Last Friday’s session was a gift. I shared top highlights from the DSEF Open Forum on our web show Monday. The session is packed full of relevant gold nuggets for every executive in the referral marketing space. If you’d like to watch the replay, visit our DSEF group on Facebook or Linkedin.

Originally Published On PR.com Customers are the backbone of every business. Before winning lifetime brand advocates for one’s products and services, it is important to have an effective strategy that engages new customers first so they return and buy from the same brand again. According to a recent Direct Selling Executives Forum episode, the business […]

Educating the team members that join your tribe as promoters is key to your teams success.     Whether you’re unpacking an onboarding plan that all new team members will walkthrough or thinking through educational opportunities for your members as they rank up, it’s up to your team to create a plan and paths to […]