Some companies fall into the temptation of creating really complex rewards programs for retail customers. When you’re a hybrid referral marketing company, meaning both customer rewards programs and affiliates who earn cash, there is a lot of merit to keeping the customer rewards program simple and keeping the more complex rewards for the affiliates.

Have you ever heard of the K.I.S.S. method? Keep It Simple Stupid? Powerful conversation:     When you think about the structure of your customer rewards programs versus creating a compensation structure for affiliates that are your salespeople, simplicity is key on the customer rewards side. Companies are leveraging hybrid referral marketing programs all across […]

This week on a call with the client, the conversation about ‘old school’ direct selling techniques versus ‘new school’ online methods came up:     The key I’ve found is that at the end of the day, it is still PEOPLE who buy from you. Relationships, trust, and creating value for other people’s needs never […]

On March 11th, 2022, Ben Dixon CEO at NaXum hosted the Direct Selling Executive Forum’s open forum on “Exploring Education That Opens New Possibilities” in referral marketing. Katy Holt-Larsen, the current president of Kyani, and Kevin Raulston, previous president at Uforia both joined the panel to share their thoughts. The Direct Selling Executives Forum is […]

The team at Social Selling News as my to share my thoughts on technology in direct selling today and I wanted to share the article with you as it is relevant to your business today: The social selling space has evolved drastically over the last few years. A select group of companies has continued to […]