How do you know which referral marketing model is best for you? Referral Marketing is a term we use as an umbrella to cover the entire spectrum of affiliate marketing, social selling, influencer marketing, party-plan, and network marketing styles of customer acquisition programs. Once you know you plan to deploy referral marketing for your culture, […]

Here on the 4th of July in America, we celebrate Independence Day. Our day of freedom as a nation has opened up the doors of opportunity for so many. In direct sales and referral marketing, we as companies create platforms that open the doors of financial freedom for our promoters and members. <iframe src=”https://www.facebook.com/plugins/video.php?height=314&href=https%3A%2F%2Fwww.facebook.com%2Fnaxumsystems%2Fvideos%2F1194015511376295%2F&show_text=false&width=560&t=0” width=”560″ […]

When thinking of direct selling today, some promoters have fallen prey to the fantasy that by the simple act of ‘joining’ a direct selling company, you’ll make money. This belief is equal to someone downloading the Uber app to make extra income, but never getting in the car to ever give anyone a ride. The […]

Have you applied the Super Mario Effect to your referral marketing company? You may be asking yourself, “What is the super Mario effect?” and if you are, checkout Nasa-engineer-turned-viral-youtube-sensation Mark Rober’s TEDx talk: Mark shares that when we make learning a game, with no cost of failure, we maximize our opportunities to learn new ideas. […]

For over 13 years of serving on the vendor side of the referral marketing space, leaders and corporate teams have asked me the question:“How can we identify who we should be prospecting in social media”? 15+ years ago, I was still an independent referral marketer myself(before moving to the side of serving the industry as […]