For over 13 years of serving on the vendor side of the referral marketing space, leaders and corporate teams have asked me the question:“How can we identify who we should be prospecting in social media”? 15+ years ago, I was still an independent referral marketer myself(before moving to the side of serving the industry as […]

To maximize profits today, companies across the globe are deploying omnichannel strategy segmentation to reach customers where the customer lives. With teams arranged around channels for retail marketing, web, strategic partnerships, and social media top firms are maximizing their potential like never before. Traditional social media strategies for direct to consumer brands traditionally range around […]

Ben Dixon serves as NaXum’s CEO, serving dozens of referral marketing companies inside the direct selling space with software, apps, and platforms to thrive in the clients niche. Each year Ben compiles a list of the top trends the team has seen in the space and shares with the Direct Selling Executives Forum. #1 Rise Of Predictive […]

In a discussion on Facebook, Ben Dixon, CEO at NaXum’s explores why he believes retail businesses today should seriously consider opening their own referral marketing channels. He argues that first with Amazon, becoming the pre-eminent shopping destination online, and keeping customer DATA away from the brand whose products are being sold, that brands should sell direct […]

Ben Dixon serves as CEO of NaXum Online Marketing Services, a 22-year-old software company that serves referral marketing companies around the globe. In 2013, the team at NaXum coined the acronym S.P.E.E.D. to describe the 5 functions of viral growth in referral marketing. The S.P.E.E.D. principle states that companies will grow as fast as whichever […]