Sometimes, we make the mistake of thinking that Referral Marketing only entails setting up referral links and nothing else. However, the reality is, that a lot of sweat, interactions, and hard work is required to run a successful referral marketing company. A good system will create the best experience for your team and will also […]

There are many types of referral marketing companies in the space today.

Basic Affiliate Marketing and Customer Rewards programs fall on one end of the spectrum whereas business opportunities like Direct Sales, Network Marketing, and Party-Plan selling fall on the opposite.

Referral marketing as a channel is a unique opportunity to provide value to the customer in a fresh way. If we look at many of the ‘buying’ experiences in traditional sales models today, referral marketing stands out as a ‘truly human’ experience. We reviewed the models in the space and discussed the different cultures each created. […]

Online paid advertising has always been an innovation that the business world is grateful for. Today, most digital marketing strategies focus the majority of their budget on paid advertising. Paid Advertising has made it easier to reach your target audience. Businesses can now select a prospective buyer and model their ads from there.

Sometimes all it takes is one idea. Over the last 10 years, referral marketing has evolved significantly. The history of referral marketing can be thought of as ‘generations’ of referral marketing technology. 1st Generation:With the advent of the web-based selling systems, the first generation of referral marketing companies created ‘links’ their promoters could share to […]