Customers are the backbone of every business. Before winning lifetime brand advocates for one’s products and services, it is important to have an effective strategy that engages new customers first so they return and buy from the same brand again. According to a recent Direct Selling Executives Forum episode, the business industry is now at […]

As a software and technology company, NaXum prides itself with providing security. Security is essential in any business especially today. We’re at an age where everyone and anyone is online. With this rise of technology and the number of its users came the rise of hacking, phishing, and other online horrors we only used to […]

One of the most critical skills in the referral marketing space or even the entire business world is perfecting a sales call. In any business, the sales call can make or break the deal you’re attempting to win. The referral marketing space even thrives off of daily sales calls to prospects. Here at NaXum, we’ve […]

The pandemic has surely changed the referral marketing space. Any business will have told you that 2022 was the defining year for them. It was in this year where they can say they not only survived during the pandemic but also thrived.  That said, a lot of businesses, sadly, shifted gears and found other activities […]

Happy thanksgiving, everybody! It’s that time of year best spent in gratitude of what’s passed and hope for what’s to be. We’re also in the sweet spot between holidays and here at NaXum, we like celebrating. For this year’s thanksgiving, CEO Ben Dixon and Marketing Champ Gaelle Ansaldo talk about which change in the referral marketing […]