To maximize profits today, companies across the globe are deploying omnichannel strategy segmentation to reach customers where the customer lives. With teams arranged around channels for retail marketing, web, strategic partnerships, and social media top firms are maximizing their potential like never before. Traditional social media strategies for direct to consumer brands traditionally range around […]

Ben Dixon serves as NaXum’s CEO, serving dozens of referral marketing companies inside the direct selling space with software, apps, and platforms to thrive in the clients niche. Each year Ben compiles a list of the top trends the team has seen in the space and shares with the Direct Selling Executives Forum. #1 Rise Of Predictive […]

In a discussion on Facebook, Ben Dixon, CEO at NaXum’s explores why he believes retail businesses today should seriously consider opening their own referral marketing channels. He argues that first with Amazon, becoming the pre-eminent shopping destination online, and keeping customer DATA away from the brand whose products are being sold, that brands should sell direct […]

Ben Dixon serves as CEO of NaXum Online Marketing Services, a 22-year-old software company that serves referral marketing companies around the globe. In 2013, the team at NaXum coined the acronym S.P.E.E.D. to describe the 5 functions of viral growth in referral marketing. The S.P.E.E.D. principle states that companies will grow as fast as whichever […]

Ben Dixon serves as CEO of NaXum Online Marketing Services, a 22 year old software company that serves referral marketing companies around the globe. When asked about predictive actions and why their newest gamified platform was created he shared: “We wanted clients to have the real data on exactly ‘what’ messages and posts in social […]