Building a Better 2025: Steps to Prepare for Success
Posted by Diana Faye Cichon / September 20, 2024
As businesses look ahead, many leaders are asking the important question: What do I need to do now to create the 2025 that I deserve? The answer involves more than just sticking to what’s worked in the past. It requires adapting, innovating, and embracing the changes that are reshaping referral marketing. Here are some key steps to […]
Navigating the Canadian Business Landscape: A Strategic Approach for MLM Companies
Posted by naxumadmin / September 18, 2024
Opening into a new jurisdiction can be an exciting but complex adventure. Making sure your business does not bite off more that it can chew is important. As an MLM lawyer to many direct selling businesses, I usually suggest to my clients that they enter Canada using the “Crawl, Walk, then Run” method. 1. […]
How S.P.E.E.D. Drives Viral Growth in Referral Marketing
Posted by Diana Faye Cichon / September 13, 2024
Referral marketing has been a key driver of growth for businesses around the world, but scaling efficiently requires more than just a good product and a strong network. Back in the early stages of NaXum, the team coined the term S.P.E.E.D., an acronym representing the five core functions that determine how quickly a referral marketing company […]
Compensation Trends in Referral Marketing: Fair Rewards for Real Work
Posted by Diana Faye Cichon / September 6, 2024
In the past, referral marketing have faced criticism due to compensation models that favored those at the top, often leaving the people who actually made the sales with a smaller cut. This has contributed to the negative perception of the industry, particularly with narratives about “pyramid” schemes. Fortunately, today’s compensation trends are moving in a […]
Thriving in Canada: Insights for Direct Selling Success
Posted by Diana Faye Cichon / August 30, 2024
As the business world grows ever more interconnected, expanding into new markets like Canada offers both exciting opportunities and unique challenges. For direct selling companies, understanding the Canadian market’s distinct characteristics and requirements is key to achieving success.Canada, with its diverse and multicultural landscape, presents a wealth of potential for businesses willing to adapt and […]