Human beings are known to be species of passion. What differentiates us from other species in the world is the fact that we have the emotional and intellectual ability to care about what we do. What drives us to pursue something with zeal and commitment is a deep-seated love and enthusiasm for it. A key […]

2023 could see a shift in how businesses handle consumer engagement and loyalty thanks to predictive actions. Predictive actions in referral marketing are the use of data and analytics to measure and test promoter behavior ‘through suggestions’ and respond accordingly. This strategy can offer insightful information on promoter behaviors, preferences, and habits, and it can […]

The Direct Sales Leadership & Compliance Summit is an important event for leaders in the direct sales industry. The Summit provides an opportunity to learn from experienced professionals and make connections with potential partners. Here are five reasons why you should consider attending the Summit this year. Develop New Skills and Advance Your Career. Attending […]

If you’ve been following along NaXum’s blog and social media, you’d know that we’ve been discussing a lot about predictive actions, the platform, and some tips and tricks on how to win the referral marketing game. We’ve even discussed ways how to engage your clients and customers and why your referral marketing channel might not […]

Referral marketing began with the idea that people can incentivize others to purchase items based solely on word-of-mouth. The concept behind referral marketing today is evident in its evolution through social media and technology. The rise of influencers, online reviews, email referrals, and social media redefined what referral marketing is and how it impacts people […]