In the referral marketing space, many people think of ‘the customer’ as the end consumer of the product or the service that you provide.  If you sell skincare, it’s the man or woman who buys a bottle and enjoys your product.  If you sell online education, it’s the student that enrolls in your course. If […]

Sales training in referral marketing has experienced a constant evolution.  Years ago, teams would grow from live training events and audio cassette taps that reinforced the skills required to grow your skills.  Over the last decade, companies have moved their training primarily into videos that the members can watch, learn, and apply to their daily […]

The referral marketing space is changing quickly. Only 20 years ago, if you were in direct selling, network marketing, or a party plan program, you were one of only a few options for ‘extra’ income to the millions of men and women seeking a sid-gig a few hours a week to support their families. Today […]

Referral marketers leverage the trust they have with those around them to share products or services they believe in. The power of leveraging a referral marketing program for businesses is the value they get from referral marketers sharing the company’s story with their trusted contacts. So the million-dollar question for your company’s viral referral marketing […]

How do you know which referral marketing model is best for you? Referral Marketing is a term we use as an umbrella to cover the entire spectrum of affiliate marketing, social selling, influencer marketing, party-plan, and network marketing styles of customer acquisition programs. Once you know you plan to deploy referral marketing for your culture, […]