“When the rules of the game change, you can’t do the same thing and expect to win” – AnonymousThe social selling space has evolved drastically over the last few years.A select group of companies have continued to dominate in the rapidly changing space and reap massive rewards, outpacing the competition, while average companies are declining.The […]

When running a referral marketing, direct sales, or affiliate marketing company the onboarding process the sales team consumes will set the pace for the companies growth. Your independent sales teams are a volunteer army. They are choosing to promote you as an independent contractor and are not your employee.  So how do you create a dynamic […]

Anyone who runs a referral marketing, direct sales, or MLM company can tell you the importance of creating loyalty with your customers, promoters, and internal staff.  On February 18th, 2022, Ben Dixon hosted Travis Garza, the President of Sales & Marketing at Plexus for the Direct Selling Executive Forum’s open forum on loyalty in direct […]

Anyone who runs a referral marketing, direct sales, or MLM company can tell you that consumer expectations for the space are changing. On January 21st, 2022, Ben Dixon hosted the ‘Thrive In 2022’ panel with Liz Bohannon, Founder of Sseko Designs and Rachel Kellogg, National Director of Sales at Faberlic. In the session the panel […]

According to a recent study, there are now between 20,000 and 40,000 influencers on Instagram alone that command an audience of greater than 1,000,000 followers.  Referral marketing, network marketing, and party plan companies have been built for decades on word of mount marketing. With the advent of the ‘influencer’ phenomenon in the last 15 years, executives […]