Bringing in new affiliates is exciting, but keeping them engaged is the real challenge. Many companies struggle with high attrition rates, where new recruits sign up but quickly lose interest or fail to take action. This not only slows down growth but also wastes valuable time and resources. A well-designed onboarding process can make all the […]

Data-driven strategies are the key to optimizing performance and boosting revenue. Referral marketing, in particular, thrives on insights derived from the entire sales process. However, many businesses limit their analysis to the final transaction, neglecting crucial early-stage indicators. Understanding the Sales Pipeline Holistically Success in referral marketing depends on understanding every phase of the customer […]

Referral marketing has become a game-changer for businesses aiming for authentic growth. But achieving viral success requires more than just hope—it demands strategy. That’s where NaXum’s S.P.E.E.D. system comes into play. S.P.E.E.D., an acronym coined by NaXum, represents the five core elements that determine the growth of referral marketing programs: Sharing, Presenting, Enrolling, Elevating, and […]

Retention is one of the most important goals for any organization, especially in the direct sales industry. It’s not just about bringing people in; it’s about keeping them engaged, motivated, and committed over time. Here are some key principles and practices to help organizations retain members effectively. Focus on People, Not Just Numbers One of […]

In a world dominated by social media and online reviews, word-of-mouth marketing remains one of the most powerful tools for businesses. It’s not a new concept, but the way it works in today’s digital age has evolved dramatically. For companies looking to grow authentically, mastering this approach can make all the difference. Why Word-of-Mouth Still […]