Michelle Barnes Modere Archives - Naxum
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The Post-Cookie Era: Why Referral Marketing Becomes the Most Reliable Growth Channel

Posted by Diana Faye Cichon / December 11, 2025

Referral marketing is becoming the most reliable growth channel today as the digital world shifts toward stronger privacy rules and limited tracking. Many brands can no longer depend on targeted ads or third-party data, and the usual marketing playbook is losing its power. As businesses struggle to understand their audience, human recommendations are rising again […]

Why Your Shopify Store Needs a Referral Engine Behind It

Posted by Diana Faye Cichon / December 4, 2025

Many brands rely on platforms like Shopify because the setup is simple, the design is clean, and the shopping experience is smooth. These tools make it easy to run an online store, but they were never built to manage referrals or guide daily distributor activity. This creates a gap for businesses that depend on word-of-mouth […]

The Real Advantage of Predictive Systems

Posted by Diana Faye Cichon / December 1, 2025

Direct-selling teams today are starting to see the real advantage of predictive systems. As the industry becomes more digital, people want clearer guidance, faster support, and simple next steps they can follow every day. Predictive systems make this possible by showing members what to do, when to do it, and why it matters. This shift […]

From Activity to Accountability: The 2026 Shift Every Direct-Selling Brand Must Prepare For

Posted by Diana Faye Cichon / November 21, 2025

For years, direct-selling brands have relied on activity metrics—counting calls made, messages sent, or events hosted. It was simple, measurable, and gave leaders something tangible to reward. But as we approach 2026, this approach is no longer enough. Consumers and team members now expect measurable results, not just visible effort. Brands that focus solely on […]

Complex Commission Structures Made Simple with NaXum

Posted by Diana Faye Cichon / November 14, 2025

Managing commissions is one of the biggest challenges for direct-selling and referral-driven companies. As teams grow and compensation plans expand, many businesses discover that basic e-commerce systems simply can’t keep up. This is where the right technology becomes essential, not just to process payouts, but to build trust, transparency, and momentum within the team. To […]

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