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Finish What You Start: The Power of Intentional Action in Direct Selling

Posted by Diana Faye Cichon / May 16, 2025

In direct selling, it’s easy to believe that momentum is everything. New goals, new people, new ranks—the excitement of starting something new gives a quick burst of energy. But what really sets top leaders apart isn’t how they begin, it’s how they finish. Many people step into this industry with a strong “why,” only to […]

Affiliate Marketing with Purpose: Building Programs That Actually Work

Posted by Diana Faye Cichon / May 12, 2025

The buzz around affiliate marketing is louder than ever, but in direct selling, this model is not new. For years, people have shared products they trust, recommended them to others, and earned commissions for their effort. What has changed is the language. Today, more e-commerce brands are using this word-of-mouth model and calling it affiliate […]

Connection Over Conversion: A Better Way to Build Trust

Posted by Diana Faye Cichon / May 2, 2025

For years, many businesses have focused on closing deals and hitting numbers. But more people are realizing that what really matters isn’t just the sale, it’s the connection. People no longer want to feel like they’re being sold to. Today’s consumers are more informed, more discerning, and more value-driven than ever before. They want to feel […]

Mergers & Acquisitions in Direct Selling: Smart Strategies for a Changing Market

Posted by Diana Faye Cichon / April 25, 2025

In the world of direct selling, growth can come from many directions. New product lines, expanded markets, or deeper digital capabilities but one of the fastest and most strategic routes is through mergers and acquisitions (M&A). When done right, M&A allows companies to scale quickly, enter new markets, and access capabilities they don’t currently have. […]

Riding the Wave of Change in Direct Selling Business

Posted by Diana Faye Cichon / April 18, 2025

In a world that’s always changing, staying still isn’t an option. The businesses that thrive aren’t the ones that avoid change, they’re the ones that learn to ride the wave. From shifting customer expectations to the rise of new technologies, successful companies in direct selling know how to adapt, evolve, and keep moving forward. But […]

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