In the past, referral marketing have faced criticism due to compensation models that favored those at the top, often leaving the people who actually made the sales with a smaller cut. This has contributed to the negative perception of the industry, particularly with narratives about “pyramid” schemes. Fortunately, today’s compensation trends are moving in a […]

As the business world grows ever more interconnected, expanding into new markets like Canada offers both exciting opportunities and unique challenges. For direct selling companies, understanding the Canadian market’s distinct characteristics and requirements is key to achieving success.Canada, with its diverse and multicultural landscape, presents a wealth of potential for businesses willing to adapt and […]

When it comes to expanding referral marketing channels, many brands face the challenge of deciding where to invest. Should they focus on a customer rewards program for retail customers to refer others? Perhaps an affiliate program to attract influencers? Or maybe a certified reseller program where independent contractors are trained to sell to other businesses? […]

The direct selling industry faces both challenges and opportunities. Leaders must focus on increasing their impact and influence. It requires setting clear goals, maintaining a focused vision, and understanding potential obstacles. Why Focus Matters Having a clear and narrow focus is more important than ever. Leaders must focus on their primary goals, such as growing […]

Technology is important in driving efficiency and boosting conversions in today’s fast-paced sales environment. However, with the rise of automation, companies face the challenge of finding the right balance between automated systems and personalized human interactions. While automation can streamline processes and enhance customer experiences, the human touch often makes the most significant difference in […]