Have you heard of the term Shero? Well, you deserve to know. A Shero is defined as a woman admired or idealized for her courage, outstanding achievements, or noble qualities; a heroine. If you look at the stats surrounding the most successful referral marketing companies in the space, they all attract Sheroes.     I […]

Last Friday on the Direct Selling Executive Forum, we interviewed 3x stellar executives: Top takeaways below, be sure to key in on these 4 as you listen: – Al DiLeonardo(CEO, Cutco) – Alejandro Lopez(CEO, Sanki) – Tony Solis(VP of Marketing, Avere & former Head of Marketing, Pampered Chef). There are many companies in our space […]

This week we enjoyed hosting Albert DiLeonardo, Alejandro Lopez Tello, and Tony Solis on the DSEF Open Forum Top takeaways below, be sure to key in on these 4 as you listen: 1. Value Innovation 2. How Did You Get Here? 3. The Digitalization of the Customer Experience 4. Products That Create Trust See the […]

This Friday, I’ll be interview 2x CEO’s that have dominated the space through a “product first” strategy. Al DiLeonardo started as a rep in the field, making sales like many of your members. Over the years he rose in the organization to today running Cutco/Vector as the CEO. Alex Lopez Tello has had a passion […]

In America this week, we celebrated Memorial day. When we remember the men and women that paid the ultimate sacrifice to defend our countries freedom we share the phrase ‘freedom isn’t free’ with those around us. I think about Direct Sales and the freedom companies in our space choose to offer solo home entrepreneurs around […]