#MLMmonday Episode 195: What is a product first strategy all about?

Posted by naxumadmin / June 8, 2021

This Friday, I’ll be interview 2x CEO’s that have dominated the space through a “product first” strategy.

Al DiLeonardo started as a rep in the field, making sales like many of your members. Over the years he rose in the organization to today running Cutco/Vector as the CEO.

Alex Lopez Tello has had a passion for products since a young age. His family’s company Sanki has brought powerful products with Japanese science to markets around the globe.

Both of these men had their organizations lead with their product over opportunity and have enjoyed the benefits of a culture that leads with products.

 

 

BEN DIXON Chief Executive Officer

Ben Dixon is the CEO of the referral marketing technology company www.naxum.com and works with companies spanning the globe in mlm, direct sales, and affiliate marketing. For more information on Gamification and using real-time notifications to engage your affiliates in the sales process create your FREE NaXum account.

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