Direct selling businesses need more than just great products, they need the right people to help spread the word. Referral marketing has evolved, with companies increasingly relying on social media influencers and individuals who can genuinely connect with their audiences. But how can businesses attract the right referral partners who not only resonate with their […]

In today’s competitive referral marketing world, working with influencers has become a strong way to reach more people and achieve better results. By using the trust that influencers have built with their audiences, companies can connect with new customers and improve their marketing efforts. Here are some best practices for effectively engaging influencers to succeed […]

The integration of technology into referral marketing strategies has become essential for businesses aiming to thrive in a competitive environment. Embracing innovative tools can significantly enhance efficiency and drive sustainable growth. As companies look to the future, understanding how to leverage technology can make a substantial difference in maximizing the effectiveness of referral marketing efforts. […]

As businesses look ahead, many leaders are asking the important question: What do I need to do now to create the 2025 that I deserve? The answer involves more than just sticking to what’s worked in the past. It requires adapting, innovating, and embracing the changes that are reshaping referral marketing. Here are some key steps to […]

Opening into a new jurisdiction can be an exciting but complex adventure. Making sure your business does not bite off more that it can chew is important. As an MLM lawyer to many direct selling businesses, I usually suggest to my clients that they enter Canada using the “Crawl, Walk, then Run” method.   1. […]