Rebuilding Culture and Engagement in Direct Selling
Posted by Diana Faye Cichon / July 4, 2025
Direct selling companies often focus on tools, commissions, and incentives to drive growth. While these matter, leaders are struggling to keep sales teams engaged, motivated, and connected. The investments that once created strong communities and excitement often aren’t happening, and the result is less participation and lower momentum. The Challenge of Disconnection As teams grow, […]
Building Trust and Momentum in Referral Marketing
Posted by Diana Faye Cichon / June 30, 2025
Referral marketing and direct selling have become some of the most effective ways to grow a brand. Whether you work with independent promoters, affiliates, or a network of resellers, one thing stays the same: people drive results. As companies grow, the challenge isn’t just about getting more people involved. It’s about making sure every promoter […]
Why Traditional Tools Fall Short for Big Teams
Posted by Diana Faye Cichon / June 20, 2025
As businesses grow, the systems they use need to grow with them. But many of the platforms in use today were built for reporting, not for leading large, distributed teams. They track what has already happened, but don’t guide what should happen next. For companies with thousands of agents or reps, this becomes a serious […]
Rethinking Referral Marketing: It’s No Longer Just One Thing
Posted by Diana Faye Cichon / June 13, 2025
When people hear “referral marketing,” they often picture two extremes: either affiliate links shared online or multi-level programs with downlines. But referral marketing has evolved into something much more powerful and far more versatile. Today, it’s no longer about choosing only one strategy. It’s about building a mix of channels that work together to create […]
Why Leading Insurance Teams Are Switching to Compliant Content Systems
Posted by Diana Faye Cichon / June 6, 2025
In the insurance industry, marketing isn’t just about what works, it’s about what’s allowed. Compliance is critical, but it often limits creativity and reach. Traditional social media strategies fall flat when every agent posts the same stale content. That’s where NaXum’s compliant content system changes the game bridging compliance and engagement at scale. The Big […]