Why Your Social Media Strategy Isn’t Working For Your Direct-Selling Business

Posted by Gillian Christi Ansaldo / May 4, 2023

Running a direct-selling business in this day and age means having a strong social media strategy.

A clear strategy is a great way to connect with potential customers, build your contacts, and boost sales. But what if you’re posting consistently, using hashtags, engaging with your followers, and still not seeing the results you hoped for? Many direct-selling business owners often face this challenge. In this article, we’ll dive into why your current approach may not be working and introduce you to NaXum’s UNIFY platform.

One reason your social media may be falling short is that you’re not targeting the right audience. Sometimes, businesses cast too wide of a net with their social media campaigns, trying to appeal to everyone rather than targeting the specific group of people who are most likely to be interested in their products or services. With UNIFY, you can identify your most valuable customers and reach out to them with tailored content that resonates with them. By doing so, you can increase your audience’s engagement, which can lead to more sales, brand loyalty, and, ultimately, a stronger relationship with your customers.

Another reason why your social media strategy may not be working is that you’re not effectively engaging with your audience. Social media is all about building relationships and fostering connections, and if you are not actively engaging with your followers, you are missing out on a valuable opportunity to grow your business. UNIFY can help you build stronger relationships with your customers by providing tools like video email, auto dialing, and text messaging that allow you to follow up with prospects and invite them to learn more about your business.

Finally, one of the most important reasons your social media strategy is not yielding the expected results is that you are not tracking your results. Without a clear understanding of how your campaigns are performing, you cannot make informed decisions about how to improve your strategy. UNIFY gives you the Insight Data you need to track your results in real-time, identify areas for improvement, and make data-driven decisions about optimizing your social media campaigns.

If your current social media strategy for your direct-selling business isn’t delivering the desired results, it’s time to make a change. NaXum’s UNIFY platform empowers you to unlock the true potential of social media by targeting the right audience, engaging more effectively with them, and tracking your insights in real-time to make data-driven decisions. 

Don’t let your direct-selling business fall behind – learn more about NaXum’s UNIFY platform. Book a discovery call with us at www.naxumtour.com.

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Gillian Christi Ansaldo


Gillian discovered her passion for marketing while working as a social media manager during her college years. With a keen interest in capturing attention and conveying messages effectively, she ventured into freelancing in 2020 and honed her design and marketing skills. Gillian believes that marketing has the power to create meaningful connections and promote positive change in the world. She resonates strongly with NaXum's values and sees herself as a dedicated learner and marketing champ.

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