Who is on your content team?Posted by naxumadmin / March 9, 2017
Who is on your content team?
This is a critical question to anyone running a referral marketing company today. Whether you are in MLM, Direct Sales, or Affiliate Marketing, all the people referring your company to others will be MORE effective with quality content.
I was speaking at the MLM Startup Convention in Las Vegas end of last month and at the event were dozens of manufacturers, entrepreneurs, and product creators, all excited to get into the network marketing arena.
In my talk, I spoke about the SHIFT that’s happened in referral marketing with the “social media” rich world we all live in today. A decade ago, it may have been enough for a company to just focus on having a great product, receiving orders, and paying commissions on time. Today that has changed. Today companies must also provide the content for their members to share.
So what does that look like?
Engaging articles, infographics, and videos are key to empowering your members to share what you’re all about.
It’s one thing to create content and just post it on the social networks for your members to share(you should be doing this at a minimum), but the companies seeing real success are even giving their members platforms to click and share where the content can be tracked BACK to that member who shared it.
Our team at Naxum has specialized in building systems like this for years. As an example, our S.P.E.E.D. builder system has now been implemented at companies across 6 continents. The “S” in the S.P.E.E.D. acronym stands for “Sharing” and our sharing suite has allowed clients to load in done-for-you content for their members to share.
So what’s the bottom line?
- If you currently are not creating content for your members to share on a daily basis, your business is moving backward.
- If you are creating content, but don’t have a platform for members to share on that tracks back to the specific member, then you are leaving money on the table.
Welcome to 2017 friends, take action and create results. Your success is your decision.
As always, if there’s anything the team and I can do to serve you here, give us a call.
– Ben Dixon