North Stars
PressWant Better Email Deliverability? Could Be As Easy As Updating Your Email Address
Posted by naxumadmin / October 14, 2014
Here at Naxum we’re always looking for ways to improve our members marketing.
First off, these changes effect ALL email autoresponder systems online and are not isolated to just Naxum tools. A recent update by Yahoo has caused us to share this most recent announcement.
The news is that if you’re using a “free email address” like Yahoo, Gmail, Hotmail, and Aol, the you’re emails may not be getting in inboxes as much as you would like.
These free email address fight spam by using “email authentication” to check whether an email message is coming from the same servers as it claims to come from. When you are using a marketing tool to send autoresponders, it is coming from the autoresponder server and not the gmail, yahoo, hotmail, or aol server. You can see the full technical guidelines that aol, yahoo, and many others follow here: DMARC
So what does this mean to you?
Get your own branded email address for best deliverability. It’s as simple as buying a domain name and creating an email address @yourdomainname to use in your system. Your deliverability will improve when you do this.
The good news is, there’s a very simple fix to this problem:
Change your FROM address to one at your website’s domain.
You don’t have to use help@(whatever your domain is), but… you need to set up an address (if you don’t already have one) on your domain, and then enter that in the FROM line in your email marketing software.
Don’t know how to set up email addresses for your domain? Get in touch with your web hosting company and ask.
If your email list is worth money to your business, you owe it to yourself to get this done quickly. Until you do, you’re leaving emails undelivered and keeping money off of your bottom line.
NOTE: Just login to your back-office and visit the accounts tab >>> personal information and update your email address
