The Unify Path – From Startup To LegacyPosted by naxumadmin / October 14, 2014
There is a growth path that every direct sales and network marketing company experiences. Your priorities as a company change between the time you are a startup, to getting your first 10,000 distributors, to when you reach your first 100,000 and beyond. Your priorities may move from cost, to stability, to flexibility, and even scalability as you grow your company.
In the beginning of a direct sales or mlm’s life, it is easy to make quick short-sited decision with the thought that “I just want to get this going and we can always fix it later.” That may be true in many parts of your business, but when it comes to the backbone of your business, the part that allows YOU to take in money, sell products, and pay commissions, it would be wise to pause a moment and consider the future.
- What are your goals as a company?
- How many distributors do you plan to have in the future?
- Are you going to be international?
- Do you need other languages or currencies?
- How will people share your story?
- What will you do for compliance?
- What about social media?
- Will your customers have an incentive to promote you?
- What will you do to help the field close business?
- What kind of training procedures will you put in place?
- What type of culture will your business exude?
Stephen Covey in his book 7 Habits of Highly Effective People encourages readers to “Begin With The End In Mind” and I would share this advice with you as well.
Take the time to START WELL so your can FINISH WELL.
The reason it is critical to start with the end in mind is because software migrations are not easy, no matter who you are or the company you are migrating to. They are challenging and can create downtime in your field if all parties involved do not work together synchronistically. The truth is that you NEVER want to migrate as a company unless you absolutely have to.
The truth for the companies who are under 10,000 reps is that you need a path. Here at Naxum we created a path for companies who need a solution that they can use FOREVER, but do not have the cash upfront to hire an in-house team to manage a licensed platform or to purchase all of the code required for a licensed system on their own servers. We have created hosted systems where our staff maintains the entire platform and hosts your entire business for you with a small per distributor hosting fee. This way when your company has 30,000-50,000 reps and it would make sense for you to have your own software, you do not have to migrate to a new system, but can simply bring your existing system in house.
It is a path that lets you truly start with the end in mind, scaling your business effectively and intelligently well you leverage the Naxum team where we consistently are developing relevant technology for your distributors and internal team.