The Keys to Standing Out in The Direct Selling Space

Posted by naxumadmin / May 19, 2023

Direct selling is a competitive industry, and setting your business apart from others in the referral marketing field is crucial. 

In a competitive field like the direct selling industry, knowing how to make your company stand out is essential. Failing to set your company apart can lead to drowning before you even jump into the deeper part of the industry. This task might seem daunting, but several strategies exist to do just that.

This article discusses the recent Direct Selling Executives Forum podcast episode with Clinton Mckinlay, a seasoned and bilingual retired CEO and global business executive. He has had leadership roles for leading wellness, beauty, and fashion brands such as Ruby Ribbon, Jafra Cosmetics, Yves Rocher, Shaklee, and Rodan + Fields. 

First, embarking on a journey to set your company apart in the field can be exhausting. Thinking about the entire process might make someone leave and pursue something else. But Clint discusses how important it is not to be held hostage by performances in the past. 

There are seasons in life and business; sometimes, what strategies worked for some won’t work for you. This shouldn’t discourage you or your company from pursuing your goals. Companies today need to be aware and have humble leaders to say that “what worked in the past might not work today.”

Companies today need to be more nimble and go beyond headlines and buzzwords to deliver solutions that will galvanize action in the modern day. 

Companies need to know where the consumers are and meet them there. The reality is many people have transitioned their daily purchases online. Fewer people are going to shops to purchase products; the gig economy has made it even more convenient for people to have groceries and supplies delivered to the comfort of their homes. How do you leverage that fact?

Be bold enough to believe you must stay where you are to get new clients. Companies that stand out in the space use facts, continuous training, and tools such as platforms, software, and AI. 

Leaders in the space need to be humble and curious. There are so much more things to learn in this changing world, and every day is an opportunity to use the tools around us to better ourselves and our companies. Ask the right questions, use the right tools and platforms, be humble enough to know you don’t know everything, and meet the consumer where they are. 

Platforms like NaXum’s UNIFY make it easier for companies to understand client behavior. Installing a platform with predictive action technology will equip your clients and members with the proper knowledge, content, and data to win the game. This fosters trust, growth, and consistent and never-ending improvement, resulting in high customer and client retention.

By gathering and using this data effectively, you can make informed decisions. This then leads to better customer experiences and more substantial business growth.

To learn more about NaXum’s UNIFY platform and how you can set your company apart today, book a discovery call with CEO Ben Dixon or Sales Executive Tamiko Russaz. Don’t have the time? No worries, click on this link to view the Viral 2023 Trends Report to see how you can win the referral marketing space today. 
To watch more Direct Selling Executives Forum episodes, follow NaXum on LinkedIn and Facebook. We livestream Tuesdays through Thursdays.