Anyone who runs a referral marketing, direct sales, or MLM company can tell you that consumer expectations for the space are changing. On January 21st, 2022, Ben Dixon hosted the ‘Thrive In 2022’ panel with Liz Bohannon, Founder of Sseko Designs and Rachel Kellogg, National Director of Sales at Faberlic. In the session the panel […]

According to a recent study, there are now between 20,000 and 40,000 influencers on Instagram alone that command an audience of greater than 1,000,000 followers.  Referral marketing, network marketing, and party plan companies have been built for decades on word of mount marketing. With the advent of the ‘influencer’ phenomenon in the last 15 years, executives […]

Have you ever wondered what it takes to move a referral marketing or direct selling company into viral growth? We’ve all heard ideas like the KISS method(keep it simple stupid) or seen demos of how technology can make all your dreams come true when running a direct selling venture. But if you zoom out to […]

Referral marketing programs are changing in massive ways. If we look back through the evolution of the different genres of referral marketing programs we would think about direct selling, multi-level marketing, party plan programs, and the last twenty-plus years of affiliate marketing. Today even at NaXum, we see companies starting with customer rewards programs as […]

In the referral marketing space, many people think of ‘the customer’ as the end consumer of the product or the service that you provide.  If you sell skincare, it’s the man or woman who buys a bottle and enjoys your product.  If you sell online education, it’s the student that enrolls in your course. If […]