NaXum North Star: Poke The Box

Posted by naxumadmin / March 2, 2023

What makes businesses today successful? What are the core elements that make a successful direct sales company stand out today? The answer is easy: a company that is relevant. 

With the world changing by the minute, consumers change, too. Technological advancements have paved way for people to have options. People tend to support what’s convenient for them and more often than not, that entails being trendy and consistent with the world’s ever-changing needs. 

The next question to ask is, how can a company be consistently up-to-date and relevant? Answer: have your people poke the box.

Poke the Box is one of NaXum’s North Stars and was coined from Seth Godin’s book with the same title. In order to be constantly moving forward, members of your company should be able to voice their opinions about processes, ideas, and suggestions.

For NaXum, Poke The Box lets the team know that leaders are open to suggestions and discussions on how to make processes, products, and the entirety of NaXum better. Our leaders know that the best ideas can come from anyone, everywhere, and at any time. 

Because of this belief and principle, the team has built a culture around voicing out opinions about processes and products, making it easier to collaborate on concerns. Together, we make the company better, not just in morale, but also through innovation. 

It is not enough to collect ideas; leaders should also evaluate and assess these ideas based on their feasibility, impact, and alignment with the company’s goals. 

Once the best ideas have been identified, it is essential to take decisive action and implement the best ideas effectively. The poke-the-box approach enables companies to innovate and adapt quickly to changing market conditions, stay ahead of the competition, and achieve their goals.                         

In conclusion, NaXum’s North Star, Poke the Box, emphasizes the need for companies to create a culture that values innovation, collaboration, and continuous improvement. By embracing these three key points, companies can unlock the full potential of their employees, foster a culture of creativity and experimentation, and drive sustainable growth and success.

BEN DIXON Chief Executive Officer

Ben Dixon is the CEO of the referral marketing technology company and works with companies spanning the globe in mlm, direct sales, and affiliate marketing. For more information on Gamification and using real-time notifications to engage your affiliates in the sales process create your FREE NaXum account.

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