#MLMmonday Episode 220: FTC Put’s 1,100 Companies On Notice For ClaimsPosted by naxumadmin / December 15, 2021
Last month, 1,100 companies in the gig opportunity space received notice from the FTC that the messaging used to promote their business opportunity with ‘income claims’ in the marketplace was not acceptable to the FTC’s standard:
It’s becoming clearer that you as the company, must be the ones not only to create great products and services but also to model the appropriate behavior your promoters should follow.
In the past, compliance departments for the most part are “retroactive” acting AFTER an offense has occurred.
Today, we’re seeing clients use “proactive” platforms like Predictive Action Systems to model the appropriate behavior and messaging daily for the members to follow.
Our team has published the 2022 Direct Selling Trends Report, to empower you with the insights we see as critical for this upcoming year, for free.
To download a full copy of the 2022 Direct Selling Trends Report, download the report here.
If you’d like to schedule a time to connect for 10-15 minutes to discuss the platforms for your business, email Ben@naxum.com