#MLMmonday Episode 218: When is it appropriate to use automation in referral marketing?

Posted by naxumadmin / November 30, 2021

When is it appropriate to use automation in referral marketing?

Just as we’ve discussed, you have to balance automation with what we call “suggestion” in predictive actions.



NaXum’s predictive action engine and UNIFY system allow companies to create triggers in the sales process that prompt team members to reach out to prospective customers in the key moments that maximize the sales experience.

When deploying the predictive action engine, the platforms create the feeling of an all-knowing sales manager, who’s looked at the data, and can suggest the best next actions to move forward.

The data from the platform’s suggestions open up the door for insights that have never been available before to sales organizations.

By understanding what content your teams are willing to share and the customer responses to the team’s follow-up messages, companies can gain a clear perspective on the true messaging that is working today in the marketplace.

If you’d like to set up a time to meet on zoom to explore predictive actions at your company, book a time here.


BEN DIXON Chief Executive Officer

Ben Dixon is the CEO of the referral marketing technology company www.naxum.com and works with companies spanning the globe in mlm, direct sales, and affiliate marketing. For more information on Gamification and using real-time notifications to engage your affiliates in the sales process create your FREE NaXum account.

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