When is it appropriate to use automation in referral marketing?

Just as we’ve discussed, you have to balance automation with what we call “suggestion” in predictive actions.

NaXum’s predictive action engine and UNIFY system allow companies to create triggers in the sales process that prompt team members to reach out to prospective customers in the key moments that maximize the sales experience.

When deploying the predictive action engine, the platforms create the feeling of an all-knowing sales manager, who’s looked at the data, and can suggest the best next actions to move forward.

The data from the platform’s suggestions open up the door for insights that have never been available before to sales organizations.

By understanding what content your teams are willing to share and the customer responses to the team’s follow-up messages, companies can gain a clear perspective on the true messaging that is working today in the marketplace.

If you’d like to set up a time to meet on zoom to explore predictive actions at your company, book a time here.