#MLMMonday 239: Who Is Your Customer?

Posted by naxumadmin / May 17, 2022

In the referral marketing space, many people think of ‘the customer’ as the end consumer of the product or the service that you provide.

If you sell skincare, it’s the man or woman who buys a bottle and enjoys your product.

If you sell online education, it’s the student that enrolls in your course.

If you sell fantastic nutrition products, it’s the client who purchases and consumes your nutrition.

We’ve all heard sayings like “the customer is always right”. A powerful reminder that success long-term in any business is attached at some point to creating satisfied customers.



A valuable switch is flipped in every executive’s mind when you ‘expand’ your view of the customer to everyone that participates in your referral marketing company.

“In our work with direct selling companies over the last 20 years, the key I’ve found is expanding your vision of creating a customer experience, to treat all stakeholders in your organization as the customer” – Ben Dixon, CEO, NaXum

Read The Full Article Here




BEN DIXON Chief Executive Officer

Ben Dixon is the CEO of the referral marketing technology company www.naxum.com and works with companies spanning the globe in mlm, direct sales, and affiliate marketing. For more information on Gamification and using real-time notifications to engage your affiliates in the sales process create your FREE NaXum account.

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