In the referral marketing space, many people think of ‘the customer’ as the end consumer of the product or the service that you provide.

If you sell skincare, it’s the man or woman who buys a bottle and enjoys your product.

If you sell online education, it’s the student that enrolls in your course.

If you sell fantastic nutrition products, it’s the client who purchases and consumes your nutrition.

We’ve all heard sayings like “the customer is always right”. A powerful reminder that success long-term in any business is attached at some point to creating satisfied customers.