S.P.E.E.D: The Ultimate Framework for Referral Marketing Success
Posted by Diana Faye Cichon / January 24, 2025
Referral marketing has become a game-changer for businesses aiming for authentic growth. But achieving viral success requires more than just hope—it demands strategy. That’s where NaXum’s S.P.E.E.D. system comes into play.
S.P.E.E.D., an acronym coined by NaXum, represents the five core elements that determine the growth of referral marketing programs: Sharing, Presenting, Enrolling, Elevating, and Duplication. These elements act as pillars for creating a seamless and effective referral marketing strategy. The principle is simple: a company’s growth is limited by its weakest link within these five components.
Let’s dive into how S.P.E.E.D. works and how your business can use it to thrive.
The 5 Pillars of S.P.E.E.D:
Sharing: Start the Conversation with Confidence
One of the biggest hurdles for promoters is starting conversations about your brand. A compliant, predictive app can make all the difference. With NaXum’s platform, promoters can sync their contacts and receive personalized suggestions for social media posts, text messages, and more.
By simplifying this process, you eliminate guesswork and empower promoters to create curiosity and engagement with ease.
Presenting: Let the Tools Tell the Story
If promoters struggle to explain your products or services, it’s time to introduce tools that do the heavy lifting. Video sales funnels and immersive surveys are game-changers.
With NaXum’s replicated video sales funnels, your story is told 24/7. All promoters need to do is invite prospects to engage, while the platform educates and converts them into customers or promoters.
Enrolling: Seamless Onboarding for New Promoters
The enrollment process can make or break your growth potential. NaXum’s smart replicated webinar technology ensures that every guest is properly tracked and attributed to the right promoter.
This streamlined process eliminates confusion and ensures that your top presenters can recruit on behalf of your team.
Elevating: Build a Culture of Continuous Growth
Training and development shouldn’t be a one-time event. NaXum’s learning management platforms provide daily training modules to help promoters develop the skills and mindset needed for success.
By committing to daily growth, your team stays motivated, informed, and ready to tackle challenges head-on.
Duplicating: Empower Promoters to Scale Effortlessly
True viral growth happens when every promoter can duplicate the system. NaXum’s predictive platforms track member actions, providing actionable insights into what’s working and where improvements are needed.
With these reports, you can offer targeted coaching to ensure that every promoter understands what it takes to succeed—and can replicate the process for others.
Why S.P.E.E.D. Matters for Your Referral Marketing Business
At NaXum, we understand that referral marketing success isn’t just about technology—it’s about creating a seamless, empowering experience for your promoters. By implementing the S.P.E.E.D. framework, you can:
- Remove friction points in your marketing system.
- Equip your promoters with the tools they need to thrive.
- Scale your business faster than ever before.
Unlock Your Referral Marketing Potential
Viral growth in referral marketing doesn’t happen by chance—it’s the result of a well-structured system that empowers your promoters at every step of their journey. By leveraging the S.P.E.E.D. framework, you can identify and eliminate bottlenecks, creating a seamless, scalable system that drives success.
Ready to revolutionize your referral marketing strategy?
Download the S.P.E.E.D. Platform Overview here to explore how NaXum can transform your business.
Visit naxumtour.com for a live demo of NaXum’s platform.
Discover client experiences on Capterra with reviews of NaXum Technology.
Explore the future of direct selling with our 2025 Viral Trends Report.
Empower your promoters. Grow your business. The future of referral marketing starts with you.
