NaXum North Star: Don’t Make Me Wait
Posted by naxumadmin / January 16, 2023
Speed is something people look for in tech. The developments of the tech industry have spoiled humans into impatience. So much so that the average person’s attention span is less than 3 minutes. In social media marketing, a post that doesn’t hook your audience within 3 minutes is no good.
The post’s visuals, along with quality content, should be able to attract the target audience immediately. Likewise, the page or app shouldn’t make people wait longer than 0-3 seconds. Like it or not, speed has been a great factor in helping users decide whether they like the app or not. 79% of customers who reported dissatisfaction with website performance are less likely to buy from that site again or ever.
In fact, a delay in load time can cost your company losses in many forms. First, it costs you a loss in conversions. Prospects won’t turn into clients if your pages or app load longer. Second, because of the same delay, your page viewers lessens by 11%. Third, it decreases customer satisfaction by as much as 16%.
Speed is important because it’s one of the first impressions your prospective clients and customers will experience. Slow load times and app lagging often result in disinterest and reflect unreliability. Yikes!
In the referral marketing field, speed is of utmost importance because clients, prospects, and their funnels use apps and websites daily to make sales and referrals. Imagine working on a page or speaking with a prospect and the website suddenly lags or takes an absurd amount of time to load. What a turn-off!
The referral marketing field requires fast load times and fewer delays because people use their apps and websites daily, hoping to turn conversations into profit. If your system can’t provide the proper speed and disappoint possible prospects and customers, your clients will trust you less. They’ll feel dissatisfied and will most likely look for other referral marketing companies that have better site speed, or worse, lose their trust in the business forever.
At NaXum, we understand. We know that a page or app’s load time can be a deciding factor on whether or not customers proceed with enrollment or purchase. We understand that speed in the business and tech world can often translate to trust and confidence.
You can have the most beautiful website with incredible graphics and features but with slow load times, it’s useless. So, don’t make your prospects wait. Don’t let winning wait.
Book a discovery call with the NaXum team today and learn all about how we bring the speed you need and set you on the right path to win the referral marketing game.
