How the Pandemic Changed Referral Marketing Forever
Posted by naxumadmin / September 9, 2022
How has your business evolved after the global pandemic?
Relationships Are Still The Key To Referral Marketing
People still indeed buy from others they like and trust. The ‘how’ we share may have changed, but at the end of the day the success of any referral marketing business comes down to the strength of the relationships members have with others.
Technology changed the ‘how’ we share with webinars, apps, and mobile tools to sell and most in-person events have turned into space for celebrations and training to grow the community.
Systems For Daily Accountability
We’re seeing platforms that reward people for “winning the day” at home.
Apps that have members commit to how many people a day they’re reaching out to, how many folks they’re following up with, sharing in social media X number of times a day, and minutes spent watching training videos to grow your mindset and skillsets are becoming the cornerstones of companies’ strategies.
By creating platforms that track daily actions and then displaying ‘who’ in the company is on the longest streak and ‘who’ on the team is on the longest streak, we’re creating a fun gamified experience that acknowledges the people who are doing the real daily work.
Smart Technology To Save Time & Model Appropriate Behaviour
The next step shows companies evolving from 2nd generation referral marketing thinking to 3rd generation thinking.
The history of referral marketing can be thought of as ‘generations’ of referral marketing technology.
1st Generation:
With the advent of web-based selling systems, the first generation of referral marketing companies created ‘links’ their promoters could share to get credit and sent their salespeople into the marketplace.
2nd Generation:
The 2nd generation companies evolved and created content members could share that would help them get customers to links. In the beginning, the content was email swipe copy, then banner ads, then social media posts, and now encompasses video marketing and more.
3rd Generation:
Today we see a 3rd generation emerging as the gig economy pushes companies to advance even further and craft predictive mobile apps and platforms that feel like a top promoter sitting next to the newest person on the team, suggesting what to do next.
By putting the work into creating predictive mobile apps that feel like a top leader sitting next to the newest person on the team, we’re creating confidence for brand new promoters to do the daily work as they model the behaviors the technology is prompting them to take on.
To learn more about creating a culture that rewards daily habits, book a discovery session with our team.
About Ben:
Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, and direct sales companies across the globe with the technology they require to empower their passionate fans to grow their businesses virally.
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