How To Choose The Right Referral Marketing Software For Your Brand
Posted by Gabrielle Chloe Ansaldo / August 15, 2022
When it comes to the referral marketing business, it’s important that you have a system that’s easily understandable so it won’t intimidate its users. You need software that is cost-effective, uncomplicated and delivers the best results. Of course, this also depends on what you specifically need for your company. We’ve created a list of things to consider when choosing the right referral marketing software for your brand.
1. Consider your clients.
Do your clients have a fast-paced life that requires fast actions and results, too? Or are your clients a little laid back and willing to organize their contacts list and draft their messages?
As a referral marketing business, it’s always your goal to make things easier for your clients and customers. You need to find a seamless system that organizes the things they need with easily-managed tools. This, of course, also ties in with what type of customer or client you have. Older clients may want something that’s very straightforward while the younger clients can adapt to the technology they’re already familiar with.
2. Consider your ideal commission system.
Wouldn’t it be amazing if you could find software that easily organizes and analyzes commission data for you and your clients? How is your commission system built? Is the software you’re eyeing proposing the best commission system and tracker ideal for your existing system? Or will you need to tweak things around? An ideal commissions tracking system builds and adapts to YOUR structure. Find a referral marketing software that would have an entire department dedicated to understanding your structure and finding ways to integrate it into the system. The best team would walk you through the processes, allow collaboration, and most importantly, listen to your needs.
3. Consider your community and your direct sales formula.
The Referral Marketing Business heavily relies on “word of mouth”. That said, communication and how you reach out to prospective clients are essential. One of the challenges most often encountered in referral marketing or affiliate marketing is the inability of the clients and customers to understand each other. Originally, businesses believed in the idea that more effort in reaching out to leads constantly will lead to more customers. More often than not, the traditional way of reaching out to leads overwhelms the leads themselves and in the process, loses them entirely.
Is your referral marketing business making it easy for your customers to repeat certain actions in order to succeed? Good referral marketing software will be able to assist your clients and customers to make the best business decisions. Some software offer auto-responses, which make it easier for your clients to manage their leads. Some software also makes use of predictive actions and will create drafts of the content you want to put out for you.
4. Find the software that offers the best bang for your buck.
Now, this simply doesn’t mean cheap. This point talks about finding the software that is the most cost-effective. You’ll need to consider finding one that offers everything you need in one unique package. Otherwise, your costs would increase per software you get.
These are just some things to consider when choosing good referral marketing software. The best way to address your needs will be to implement a system that offers an all-in-one solution like NaXum’s UNIFY platform.
The NaXum UNIFY Platform is the complete solution for any company in the referral marketing field as it combines different tools that make the user experience 100x better. It includes:
* Commission Tracking Systems that are completely adaptable for each business
* Contact Management with Smart Search
* Capture Pages
* Predictive tools that create drafts for social media posts, texts, and emails that are customizable
* Replicated Webinars
* Replicated Sites
* Live Chat so you know when your prospects open links and you can easily guide them through the material
* Support Suite
* Fully Customizable Shopping Carts
* Autoship Billing
* Multi-Merchant Account Billing
* Multi-language Systems
* Co-op Management Systems
* Mobile/ ANY Device Platform so you can have access and see how the business is doing in real-time
* Commission Payment Center
* WordPress Blogging System
* Team Training Center so your affiliates are guided through the process entirely.
The UNIFY Platform is fully customizable to be tailor-fit for your products, services, and industry. Click here to book a demo.
Watch our CEO, Ben Dixon share how Unify allows your business to capture long-tail market-share:
