Questions from the session:

1) Why Lifebrook, what prompted you and the family to start the company?

2) Why Sampling, what prompted you to create a sampling program?

3) What tips would you share with anyone else who is thinking of creating a sampling program today?

Lessons to Learn:

1 – Think through the prospects experience:

– What do you want the prospect to feel when they receive the sample?

– What is the outcome you are seeking of sending the sample to a prospect?

– How much of your product does the prospect need to consume to be able to take steps toward your desired outcome?

2 – Think through your promoters experience:

– How do you want the promoters to share the samples?

– Will you ship the products out yourself? Or will you have your promoters
ship them out?

– Who will pay for the samples? Will you have your promoters earn/buy credits for sending samples? Or will the prospect pay for part of the sample cost or even shipping costs to experience the product?

– What follow-up tools do you want to put together around your sample experience to empower your promoters to follow up and close the sale?

Your Next Steps:

To learn more about product sampling in direct sales, visit www.naxum.com and book a demo with our team to see the platforms exceptional referral marketing companies deploy in the space.

To learn more about Lifebrook, visit www.lifebrook.com