3 Keys To Leveraging Influencers In Referral Marketing
Posted by naxumadmin / December 20, 2022
According to a recent study, there are now between 20,000 and 40,000 influencers on Instagram alone that command an audience of greater than 1,000,000 followers.
Referral marketing, network marketing, and party plan companies have been built for decades on word of mount marketing. With the advent of the ‘influencer’ phenomenon in the last 15 years, executives and teams everywhere are asking the question “How can we attract influencers to our company?”
#1: Share A Compelling Story
Influencers and consumers alike are much more motivated to participate in your brand because of WHY you do what you do over just what your company does.
Simon Sinek’s viral keynote has proven true again and again. People buy your story and WHY you do what you do way before ‘how’ you do or ‘what’ you do impacts their mind.
Think of the shoe brand Toms and the impact they’ve created over the years in their giveback programs. By donating a pair of shoes to a child in need every time you buy a shoe, you feel that you’re doing good every time you purchase.
Explore Sseko Designs in the direct sales space, and how young women in Uganda who manufacture products earn scholarships for high school and college education by customers purchasing the products.
#2 Have Them Experience The Product
Nobody goes to the marketplace claiming their product is sub-par or average.
Everyone claims they have the best and with hundreds and sometimes thousands of other brands all competing for an influencer’s attention. It’s up to you to differentiate yourself and get into a position where the influencers you are pursuing can actually experience your product and meet you to hear the story.
Sharing your product can be as simple as sending out a sample to an influencer or as elaborate as hosting a local ‘meetup’ event at an exclusive roof-top venue for a group of influencers.
Let your creativity fly as you court the right people for your offer.
#3 Make It Easy To Promote
Referral marketing companies across the globe have deployed platforms like NaXum’s predictive action mobile application to create an eco-system that feels like a top influencer ‘suggesting’ what you should do next to promote an offer.
There are an estimated 37 Million ‘micro-influencers’ who have a following above 1,000 but below 100,000 on Instagram alone. Creating a predictive app becomes the platform the micro-influencers can tap into to have pre-written content to post, training videos, and even suggested texts for DM’s or quick social posts promoting your offer.
The magic of the predictive action platforms is that your company will be able to get insights and real data on exactly ‘what’ content the influencers were willing to share about your brand and see ‘what’ content actually drove consumers to buy.
The data feeds become a feedback loop that allows your internal marketing team to optimize your messaging daily in real-time to maximize your effectiveness on social media.
Because you’re able to see what your influencers are willing to do and which parts of the content are bringing new customers, you can double down on the wins and remove any parts of your suggested content that are creating friction.
