2 Critical Keys To Crafting An Irresistible Offer For Your MLM
Posted by naxumadmin / August 14, 2015
In one of the most famous phrases in all of movie history, Mario Puzo’s Godfather says, “I’m going to make him an offer he can’t refuse.”
That line has since stuck around in our culture because it is a powerful thought. An irrisistable offer is a powerful thing. It literally is an offer you cannot refuse.
So our question for today is: What would your business be like, if it was presented as an “irresistible offer” every time your distributors shared it?
Think we’re in fairy tale land? Well we’re not. Companies have use these two critical keys in referral marketing and mlm to craft irresistible offers for years and if they’re missing from your company, it is time to put them in place ASAP!
The 100% Happiness Guarantee
The first step to crafting an irresistible offer is a 100% happiness guarantee.
If your products and services are of any value, they solve a need. Your distributors want to have a confident belief that they will indeed solve that need, and if they don’t live up to that promise, they would not want people that they shared it with to feel shorted.
What does this look like practically?
If you are a product company, a 30-day or 60-day money back guarantee can bridge this feeling. I have even seen some high-ticket education companies use a 7-day cooling off period, where a member can get a full refund the first 7 days if the experience does not match what the sales person eluded to.
Depending on the real variable costs of your product or service, this guarantee will vary for every company. The key is to establish a “tangible promise” that can be shared as a 100% happiness guarantee.
The “I can do that” system
The second critical component to crafting and irresistible offer is the “I can do that” system.
This is the feeling that prospects know in their head and heart after watching your business opportunity presentation. Educate your prospects on how people build and share this referral marketing business. We’ve coined the phrase S.P.E.E.D. at our referral marketing software company, NaXum, to make sure our clients have and answer for all 5 processes of business building.
Share
Present
Enroll
Elevate
Duplicate
The prospect is asking themselves, “How do I share this product? Who presents the story to my prospects? How do we enroll them? Once they are in, do I train them or is there a system for that? Once they are on the team, what is expected of me as this person duplicates the process to create their own success?”
These are critical questions and today there is technology available for all 5 areas of S.P.E.E.D. in your business. Companies are setting up S.P.E.E.D. platforms that are so simple to understand that after only a few minutes of an online presentation, prospects can see how what it would take to be successful in your program.
For more on S.P.E.E.D., check out my previous article here: http://www.naxum.com/2015/07/30/does-your-business-have-s-p-e-e-d/
Do you have a S.P.E.E.D. process established at your company?
Next Steps
Once these two critical components are in place, share them with your distributors! Assist them in elevating the conversations they are having about your company so that they to can be sharing the “irresistible offer” with their contacts.
Until next time,
Ben
