The question: Does product sampling work if your core product is not a physical product?
We all know that product sampling is an effective strategy for getting customers into physical products like a weightless or energy supplement. For many of Naxum’s MLM clients at our company, this is a core part of their sales process to show the value of their products as they grow their reoccurring orders from the retail customer base.
So what do you do if your product is not physical? What if your company sells education, training, travel, or even software? How can you allow others to “sample” what you have?
Of course, you can do a free trial. We’ve all seen the 7 days free access to the software tool, or first course free to the training portal, but what if your price points are so high that you want to build the real value in a more meaningful way than just the free trial?
That is where paid sample offers come in. I personally love these because they are not free. For the person to try these, they need to pay $5-10 to experience it and now you know you have a customer who is willing to spend money to enjoy what you have.
This is where books and booklets come in, something physical that you can sell for “just shipping & handling” that edifies the rest of your product offering and props people up to be perfect candidates for the next product in your sales funnel.
See the video here on one example from Grant Cardone’s Millionaire booklet.
*Note, Grant is not selling an MLM program, but he is filling his sales funnels with this method for his direct marketing team to sell training and education.
There are some key takeaways in this sample pack.
Already since ordering the pack Grant’s team has sent me a series of emails and offers to engage with them. For your teams, our systems at Naxum would not only send emails and autoresponders but also text notifications so your independent representatives can get on the phone and call these qualified prospects back.
If you’d like to see real sampling campaigns that are working today in MLM companies just like yours, visit www.naxum.com and create a free account. Inside your account, you can book a time to meet with our team and we’d be happy to connect with you on approaches for your specific product mix.
Make today count friends,